China in Context: Can China match America’s soft power?

| Mar 7, 2023

SOAS China Institute

China is conducting a sustained global campaign to promote its interests. In some cases, it tries to win support by investing in the infrastructure of other countries. It also makes a concerted effort to persuade people to think positively about China by sending upbeat messages through the media. This approach is sometimes termed “soft power” and it is distinctly different from the sharp power of the military. In this podcast, Professor Steve Tsang, Director of the SOAS China Institute, explains what Xi Jinping is aiming to achieve. The guest presenter is Dr Zuri Lintesky, Research Associate at the Institute for Global Affairs in Washington DC.

Zuri Linetsky

Zuri is a research fellow with the Independent America project at the Institute for Global Affairs.

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This post is part of Independent America, a research project led out by IGA senior fellow Mark Hannah, which seeks to explore how US foreign policy could better be tailored to new global realities and to the preferences of American voters.

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